BACKGROUND
Corporal punishment is rare in Western families, but it is still common in Taiwanese families. In daily life, Taiwanese parents often use various objects to physically punish their children, such as feather dusters, hangers, belts, slippers, rulers and other items. Even on the Internet, there are often reports about the "Ten Pros of Corporal Punishment".
4/30 is "The International Spank Out Day". Taiwan hopes to become a country that does not punish children physically. The Humanistic Education Foundation hopes that through the video, parents will be encouraged to give up corporal punishment and instead educate their children through love.
INSIGHT
We found that corporal punishment of children is a temporary impulse of parents. After corporal punishment of children, many parents will experience pain and self-blame. If we want to communicate with the parents, we cannot blatantly point out that the way parents use corporal punishment is wrong.
IDEA
We let these objects, misused as tools of corporal punishment, tell the story. Corporal punishment of children is not their original job. After every corporal punishment, these props are also full of guilt. The inner words of these props are actually the inner voices of parents after corporal punishment of their children.
Sign the "Declaration on Not Hitting Children"
